Jutta Schiecke: In the elderly care market segment, the law promotes outpatient or homecare models in particular. The number of people requiring care will increase from the current figure of 2.6 million to approximately 3.2 million by 2030, with the number of inpatient care spaces also rising to a lesser extent. Many operators of sheltered accommodation and care homes for the elderly are investing in offers for patients still living at home: mobile care services, day care and short-term care.
How will you adapt your offer in order to provide the best services for your customers in the future?
Malte Christansen: With the igefa ProMedical model, we are offering hospitals throughout Germany the concept of full hospital care. From pens to bandaging materials to implants, we can take on the complete operative procurement package and logistical supply right through to placement in the storage cabinet, and we guarantee a secure supply chain.
This brings many benefits to our customers. They reduce their capital commitment, have access to standardised products and processes, and their procurement costs become more transparent.
Jutta Schiecke: Today, we are already working in close cooperation with care homes and homes for the elderly in the field of hygiene and incontinence material.
In the coming years, one focus will be on expanding the services on offer to include care produces and other product ranges.
Another focus is to offer the institutions comprehensive additional services, so that they are even better able to meet the challenges they face.
And what services are you offering?
Jutta Schiecke: Logistics concepts such as resident-related supplies for elderly care, the offer of central prescription invoicing and support for care workers in documenting incontinence supplies are important services that we are developing and constantly expanding.
The IcosCare is currently being updated and further perfected as a high priority.
This web-based ordering and information system is designed with conditions in care institutions in mind, and represents both supply plans for each resident and costs arising in a transparent way for everyone involved.
Care workers can then focus on the core area of their work, while also ensuring the high quality of their services.
Our MedCom Center, which already provides supplies to large numbers of homecare patients, providing them with advice and with a prescription payment service, now also offers this package to inpatient facilities and outpatient care providers.
How do you assess the different needs of your customers in hospitals, care homes, mobile care services and homecare patients?
Jutta Schiecke: Primarily with the help of expert consultants specialising in the field in question, and through regional healthcare key account managers.
An ongoing training package on our igefa campus qualifies our specialist consultants either through in-person seminars or small, compact e-learning tools which are oriented to current market requirements.
These measures enable them to support the quality management in the care facilities by offering training and instructions.